About Us – sporta

About Us

sportaAbout Us

AlHayat Investment Company

In 2013, Al-Hayat Investment started researching the Saudi health & fitness market, studying the opportunity of becoming the industry’s leading health & fitness company in the Kingdom.

In 2015, the brand “ Sporta ” was launched and the first showroom was opened in Riyadh to exhibit top quality fitness brands.

In 2016, we launched the second & third branches in Jeddah and Al-Khubar covering all the main regions in the Kingdom.

Our founders have over 20 years of experience in the fitness industry, which enables us to over full fitness solutions for commercial and residential use.

We provide Saudi health & fitness market with a wide range of high-end products, and services including supplying the highest quality equipment, education, and after-sales services.


Our Vision

To be the industry’s leading health & fitness equipment company in-Kingdom by 2021, fueled by authentic brands that inspire great solutions for our partners.

Our Mission

Our Mission

Providing high-end innovative solutions that empower the health, fitness, and productivity of the population of Saudi Arabia.

Alhayat Company

Competitive advantage


Al Hayat team is well qualified and has significant experience in fitness to ensure the client get the best professional advice for example:

  1. Provide a “short-cut” to know-how, knowledge, and information that does not exist in the client’s organization or that is needed for a specified period.
  2. Provide solutions to specific challenges and situations
  3. Validate ideas that have already been created in the organization.
  4. Bring in an experienced “outsiders” evaluation and point of view.
  5. Present, teach or implement “new” business ideas and procedures.


Quality products that not only provide durable and reliable solutions but also the active product to satisfy client needs.


Have a wide range of products with different price options to cover the client budget limits and needs.


Al-Hayat has an in-house design team that delivers 3D designs, shop drawings and AutoCAD.

After sales support

Al-Hayat has an outstanding after sales support with various services to

ensure customer satisfaction such as:

  1. Training program through Sporta Academy.
  2. Scheduled preventive maintenance visits to maintain all equipment in
    best condition, during and after warranty.
  1. Technical training
  2. Authentic Warranty and timely response to repair requests