About SPORTA

About SPORTA

We deliver complete sports solutions, global brands, and expertise to equip sports, fitness, and wellness facilities from space design and selecting world-class equipment to installation, commissioning, and ongoing support turning every space into a complete performance experience.

SPORTA was founded in 2013 and is the brand owned by Al Hayat Investment Company’s sports division, and a leading business-sector distributor of professional sports equipment. We work with clubs and facilities across the Kingdom to design and equip their sports spaces and redefine the training experience within them.

SPORTA delivers solutions purpose-built for the sports sector through exclusive brands spanning functional training, cardio, strength, free weights, Pilates, CrossFit, specialized equipment, recovery equipment, and every combat-sports need.

Through our two branches in Riyadh and Jeddah, we cover most of the Kingdom’s regions with design, supply, installation, maintenance, and after-sales services.

SPORTA’s Position in Al Hayat Investment Group

Al Hayat Investment Company was founded in 2013, and builds the Kingdom’s sports and health infrastructure through five specialized brands: SPORTA, BLUE, SPORTA Home, Omni, and Raz.

The group’s portfolio spans commercial sports equipment, pool, fountain, and spa construction, wellness product retail, sports flooring, protein, and healthy beverages — one partner for every stage of the sports and health project alike.

About Us

Our Vision, Mission & Values

We believe sport is a way of life, and we are committed to creating a healthier, more active future for our community.

Our Vision

To lead the sports and wellness sector through a comprehensive range of products and services designed to advance physical wellbeing and build a healthier community — with a focus on excellence, customer satisfaction, and geographic expansion, creating sustainable value for our clients and partners.

Our Mission

To advance the sports and wellness experience in the Kingdom through innovative, high-quality solutions, backed by strategic partnerships, exceptional customer service, and sustainable initiatives — contributing to a healthier way of life for individuals and communities across the Kingdom.