About Us

We will support you with integrated solutions including facility planning, design and layout, business plan and implementation, recruitment, fitness education and training. We ensure that every expectation has been met within your budget. We help to choose the right equipment for your individual requirements by offering a wide range of choices which includes treadmills, elliptical, stationary bikes, home gyms, free weight equipment, rowing machines, and many other equipment and accessories.

Khalid Alhaqbani

Khalid is an entrepreneur, holding MBA, with vast experience in creating businesses including Sports, Fitness, and F&B industry. With his experience in fitness industry that exceeds 20 years, Khalid oversees business development, strategic partnerships, and Key Clients Relations.He will be instrumental in leading SPORTA to strategic growth by increasingly developing fitness business in Saudi Arabia.

David Aitken

David, General Manager, Sporta, has been involved in the global Fitness Industry since 1982 In his youth, David was a keen athlete, representing his country in middle distance running. In the early 1980s, David turned his early life interests in fitness into business activities in health and wellness over the last three and half decades. David has been active as a resort developer, club operator, senior marketing officer with major American fitness brands, and corporate wellness promoter. His work has been focused on the Middle East, Africa and Asia. Over the years David has been a keen communicator in health and wellness, working with written and broadcast media in a number of countries. David has now spent more than a decade in KSA, operating clubs and developing Corporate Wellness facilities for major corporations in the Kingdom, such as National Water Company, CITC and Al Rajhi Bank.

Adel Alkadi

Adel joined Al Hayat Saudi Arabia in 2016 as a Business Development Manager. He is Project Management Professional (PMP) certified worked for 4 years in the Military industry as a Project Manager & Business Developer. The business Development department is in charge of maintaining our key accounts and making sure they are always satisfied as well as studying the market to look for new trends and opportunities of growth.

Kamal Hamed

Kamal joined Al Hayat Saudi Arabia in 2014 after 13 years spent in the fitness industry developing brands across 3 different regions, from Egypt and Kuwait to Saudi Arabia, where he has been actively involved in this field. In particular, from 2009 till now. He covers the role of Regional Sales Director, managing a team of 15 sales people and five Sales Managers. He has a proven track record in developing a strong market vision, identifying opportunities, building organizations and leading business development. Kamal leads by driving revenue growth within new fitness categories. and intensely Kamal is a recognised marketing leader in the competitive Saudi market with more than 8 strong international brands.